Often, cosmetic procedures such as Botox, seem socially acceptable for women but not men. With several rejuvenating injectables, fillers, and treatments available for both men and women at Jiva, we aim to lift this stigma and encourage men to reap the “brotox” benefits. Photo Caption: Need a gift idea? Get a spa day package complete with a Botox treatment for dad this Father’s Day. Smooth & Refined: A “Brotox” Gentleman As we all know, none of us are exempt from the natural aging process. And more often than not, the epidermis, which is exposed to the elements and protects us every day, usually manifests the initial outward signs of aging. Over time, our skin loses its elasticity and the typical production levels of collagen – a protein that gives the skin structural support – decreases. The skin sags and wrinkles, sunspots appear, and repetitive facial movements from years of smiling, squinting, or brow-furrowing from stress make these lines deeper and more pronounced. Many doctors in the 1990s began to realize the beneficial side effects of a certain botulinum toxin strain that was used to treat patients with medical conditions such as neck spasms, strabismus (crossed eyes), and hyperhidrosis (excessive sweating). What is botulinum commonly known as today? You guessed it: Botox. What Is Botox and How Does It Work? Since 2002, Botox has been FDA approved for safe cosmetic uses. The procedure involves a small, controlled amount of the botulinum toxin to be administered in a targeted area via injection. As a result, specific nerve signals are blocked that tell muscles to contract; since the muscles are relaxed, it reduces glaring facial lines and wrinkles. Professionals can provide local anesthetic to minimize discomfort from the pricking sensations, but fortunately, treatment takes as little as 10 minutes, with results that can last up to 4 months. As previously mentioned, Botox happened to have some convenient, enhancing side effects but its original purpose was applied to serious disorders. For example, urinary incontinence caused by an overactive bladder, or cervical dystonia, a painful condition where the neck muscles spasm uncontrollably, causing the head to twist in uncomfortable directions. Botox can also help relieve the following issues: Involuntary muscle twitching Strabismus and lazy eye Hyperhidrosis Chronic migraines With an experienced doctor, a Botox procedure is quick and safe. Some patients can experience side effects from the botulinum toxin, such as slight swelling or bruising, dry mouth or eyes, and headaches. However, more severe reactions include trouble speaking or swallowing, loss of muscle control, or vision problems. These symptoms are possible on rare occasions and should be immediately reported to your doctor. Botox is now one of the world’s most recognized and iconic brands! According to the American Society of Plastic Surgeons, in 2020 “Botox was the #1 cosmetic procedure requested by men, who made up 6% of total procedures.” True as it may be that women undergo the treatment much more frequently, the popularity of Botox among male patients is a rising trend—so much so, that the nickname “Brotox” was created. The playful, yet reassuring term became a way to normalize cosmetic treatments for guys and make these types of procedures commonplace. With mounting pressure from social media, fear of ageism in the workplace, and general dissatisfaction with facial wrinkles when they see their reflection, many men are relying on “Brotox” to smooth things over. Why Should I Get “Brotox?” Taking care of appearance is especially imperative for fathers. As Dr. Scott Dunbar from Schweiger Dermatology Group puts it, “suddenly you’ve got this great little person in your life, but at the same time, it makes you feel pretty old. You feel like ‘I want to be young and healthy forever.’” Although getting older is inevitable, men from all walks of life are beginning to discover the large variety of anti-aging aesthetic procedures that give them the revitalized, youthful look they desire. Brotox is widely trusted and supported, since it is one of the first FDA approved cosmetic treatments on the market. Not only is Brotox reliable, but it is quick and to the point. The treatment addresses the biggest issues men have with their skin, focusing primarily on: Crow’s feet in the corner of the eyes Forehead creases Glabellar “frown” lines Laugh lines around the mouth Neck lines/bands The accumulation of wrinkles is different from person to person based on their genetics, recurring facial expressions, and miscellaneous factors such as exposure to sun or smoking habits. Given the choice, however, about 80% of surveyed men would choose to treat their crow’s feet first, while 74% would prioritize forehead lines, and 60% wanted to treat their frown lines. A youthful lift to your appearance can make you look and feel infinitely better, skyrocketing your self-esteem! In an era where video conference calls and remote work is the norm, it’s nice to see a healthier, more energetic man in the mirror. Plus, it is exceedingly valuable for those that may have an existing condition, such as stiff muscles, extreme perspiration, or stubborn, recurrent migraines. Brotox is an easy first step to encourage men to explore additional restorative treatments that will boost their overall confidence and quality of life. What Are The Best Options? Botox quickly became the “gold standard” of wrinkle relaxers, but in 2022 there are now plenty of FDA approved alternatives to choose from. At Jiva Med Spa, we offer a wide variety of injectables and fillers that help men reduce their wrinkles, flesh out their jawline, tighten up a double chin, and shake off the weariness that comes with age. Dysport Dysport is a prescription anti-wrinkle injection containing a slightly different version of the botulinum toxin. It specifically smooths glabellar “eleven” lines without freezing other parts of the face, with results lasting up to 5 months. Xeomin This highly purified neurotoxin removes excess proteins that don’t play an active role in treatment. Xeomin helps reduce deep frown lines, crow’s feet around the eyes, and other facial wrinkles. Juvéderm Fillers are also an important tool for augmenting chin and jawline profiles. Juvéderm is the world’s #1 injectable gel filler that adds volume, smooths away wrinkles, and lifts sagging skin. Some men worry about looking “fake” from having too much Botox or other cosmetic work done—but at Jiva Med Spa, our goal is to deliver subtle, natural-looking results. We want our patients to feel like a more refreshed, well-rested version of themselves! Once you experience the powerful benefits of “Brotox” at Jiva, you’ll never look back. Don’t hesitate to schedule an official consultation to get an expert’s opinion. We are more than happy to meet with you at any of our Columbus (614-421-7546), Dayton (937-705-9430), or Cincinnati (513-834-1770) med spa locations. Take Advantage Of This Deal! EXCLUSIVE BLOG OFFER: Mention our June blog when your stop by one of our spa locations this month for a Botox treatment. When you buy 40 units of Botox, you’ll receive 10 units FREE!